Ask any Realtor or Mortgage Consultant still able to make a living in this market and I can almost guarantee that a large portion of their business comes from Referrals. So what makes that professional any different from others who may not be experiencing the same results? Well, we can imagine that they might have more experience, better sales and communication skills, more active social life, etc. The list could go on. But we believe that amongst the very competent and already successful professionals there is still one more thing that can make a huge difference.
This is the knowledge that you have an obligation to your clients to ask for referrals. How can that be? Sounds selfish right? Well tell me something - Are you good at what you do? Do you have a unique skill or talent that you let shine through your professional interactions? Do you represent your clients' interests as if they were your own? Do your clients thank you for your exceptionally hard work, attention to detail, and relentless pursuit of their dreams?
Let's use a little of our Philosophy 101 skills to step through this logical progression then.
- Because of your unique skills, experience, and personality, there is no none else who can represent your clients the same way you do.
- If a majority of your clients say that they wish they knew you last time they bought a house, they would have been better served if they were introduced to you sooner.
- The best way to meet more like-minded clients is to be introduced to those you're already helping.
- You truly believe that buyers will be better off if they work with you, rather than some other Real Estate Hack out there.
- Then isn't it the case that you actually have a RESPONSIBILITY to not only ask for, but purposefully teach your clients how to introduce you to people that need your help?
You can add any of your own rational to this line of reasoning. The bottom line is that once you're comfortable with the idea of the obligation of sharing your light, the rest is a matter of asking. Here at the GreenHouse Group we have adopted this Responsibility. That 's why we are here every week to let you know that we believe we are your clients' Best Option. We believe that your clients will have a better experience and a better product because you chose to introduce them to us. Who's the next client you know that would appreciate that?
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